RMIT FOOD SECURITY | CAMPUS FOOD STORE

QUYNH-NGUYEN

Hi! I’m Quỳnh [kwɪŋ] ツ
from ■ Vietnam, now based in ■ Narrm/Melbourne. I’m a recent Master of Communication Design graduate from ■ RMIT, with a background in ■ Interior Design. My interests lie in branding and illustration, specializing in ■ Visual Identity and ■ Spatial Storytelling.

RMIT FOOD SECURITY |
CAMPUS FOOD STORE

Identity Design

•ө•

As a Service Design Intern, I worked on the Campus Food Store project, focusing on visual communication outcomes including posters and signage, with primary responsibility for the logo and wayfinding system. Balancing strict RMIT institutional constraints with a playful, student-facing tone, I developed a modular logo system approved for use across RMIT Food Security programs.

The project operated within a live service environment, tested through weekly soft openings and delivered in collaboration with RMIT Student Life staff, project managers, designers, and student volunteers.

Following the pilot, I further developed a conceptual suite of tangible touchpoints, including apron branding, stickers, and kraft-paper packaging, to explore how the brand identity could be scaled to enhance the user experience and elevate the pop-up into a cohesive, professional retail brand.

■ Supervised by Dr. Helen Addison-Smith
■ Illustrator | Photoshop ■ 2025

You made it to the bottom! 5★ for you.

MELBOURNE |